You have to concentrate on writing articles that bring traffic from the search engines. No one can doubt that search engines are the key for getting the exposure that you need for your website. But, when you put article marketing and good SEO in the same quality package, the results will astound you. There are a number of article marketers that have been getting consistent results, just by getting their articles ranked in the search engines for their targeted keywords.
Long Tail Keywords are a Key Consideration: You’ll be hard pressed to find an SEO expert who won’t stress the important of using long tail keyword phrases when writing. The reason long tail keywords are so effective is because they are very specific in nature. If you use the keyword “dog training” you’ll have broad results and a lot of competition; if you focus on “how to train your dog in a week” you’ll get much better and more focused results. The fact that there is less competition for these longer keywords is one reason they are so effective another reason is that they often mirror what people actually are looking for online. Get Extra Mileage from Your Resource Box: It’s very important that you have your main keyword in your resource box. Your main keywords are the ones that your article is about. You aren’t obligated to use the long tail keywords you’re targeting in the resource box but you do need to have some general keyword in the box. The resource box is your opportunity to drive traffic to your site but also to attract those greatly desired search engine spiders.
Human Readers Are the Most Important: Being excited about the search engines is fine but never forget that the human readers are the most important. When your article doesn’t help the readers or if it is difficult for them to get through, getting ranked in the search engines is useless, even for your most important keywords, because–after all, it is the people who read the article who are most beneficial to your business efforts. The main objective for your business needs to be finding a way to balance the requirements of the search engine spiders while also giving your readers something of real value to read. In conclusion, optimizing your articles for the search engines is a good first step if you want to make sure that you get regular traffic from the articles that you write. Once you have gotten a good ranking in the search engines (like Google), you will be able to expand your business’s reach and target lots of other keywords that can bring in extra traffic through the articles you create. The real secret to success in terms of optimizing your articles is to focus your attention on the key elements and make sure that your articles stand out from everyone else’s by writing them not just for the readers but for the search engines as well.
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